Alpha Olefin Sulfonate (AOS) Market by Type (Blend C14-C16 and Others), Application (Detergents, Shampoos, Bar Soap, and Others) and Region- Global Forecast to 2030
The Alpha Olefin Sulfonate market is projected to reach USD 479.7 million by 2030, at a CAGR of 2.3% from USD 399.9 million in 2022. High demand for cleaning products, rising awareness for workplace and personal hygiene along with biodegradability property is driving the demand for alpha olefin sulfonates. The global demand for alpha olefin sulfonates from various applications including detergents, shampoos, bar soap, and others is expected to increase during the forecast period.
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Market Dynamics
Driver: High Demand for Cleaning Products
The demand for cleaning products such as shampoos, soaps, face wash, and detergents are high resulting in increased demand for alpha olefin sulfonate used as surfactant. Alpha olefin sulfonate has high foamability and compatibility with skin and fabrics resulted in becoming the key ingredient in detergent and cosmetic sector. It is free from skin irritants which makes alpha olefin sulfonate as the preferred feedstock for premium quality shampoos, soaps and body wash. Due to high pH stability, it generates additional demand over other types of sulfonates such as lauryl sulfates and lauryl ether sulfates.
Restraints: Government and Environmental Regulations
Surfactants produced from petrochemicals undergo various chemical processes that release toxic wastes and gases. These chemicals can cause environmental and health concerns. Therefore, various regulations are imposed by government agencies such as the United States Environmental Protection Agency (USEPA) and Registration, Evaluation, Authorization, and Restriction of Chemicals (REACH) to address them. These agencies map and monitor the toxicity levels to keep it within the permissible level. The stringent regulations restrict the growth of the overall alpha olefin sulfonate market.
Opportunities: Increasing Demand from healthcare and hospitality industries
Cleaning plays a very important role in the growth and performance in industries such as healthcare, hospitality, and retail. In these sectors, there is direct client interaction; thus, these industries focused on ensuring cleanliness. In manufacturing, automotive, and food processing industries, better hygiene not only results in quality products but is also safe for the worker’s health, which helps in improving productivity. All these industries are projected to grow at a positive rate, which is expected to drive the demand for surfactant used in these products resulting in growth of alpha olefin sulfonate.
Challenges: Changes in Consumer Behaviour due to Impact of COVID-19
Due to the current Covid-19 scenario, people are more concern about the ingredients, the performance and the effectiveness of any cleaning products. Consumers are getting more educated on which product can be the best for the use, hence gaining customer loyalty can be a big challenge. Innovation and development of new and effective products to gain customer trust and attract customers by advertising and marketing can be a way to reinforce market presence. The market players are gradually shifting to green and bio-based surfactant considering the environmental and health concerns which can be a challenging. Products such as hand wash, soaps and detergents need to be more effective in performance in order to build a strong brand name.
“Blend C14-C16 was the largest type of Alpha Olefin Sulfonate market in 2021, in terms of value”
Blend C14-C16 also called as Sodium C14-16 olefin sulfonate is the highest consumed type of AOS. It is an anionic surfactant mainly used in skin care and hair care cleansers. It is also used as a key ingredient in laundry care and dish washer detergents. It is a mixture of long chain sulfonate salts produced by sulfonation of C14-16 alpha olefins.
“Detergents was the largest application for Alpha Olefin Sulfonate market in 2021, in terms of value”
Detergent is the largest market for AOS. Detergents are used in a wide variety of applications, including laundry detergents & soaps, and dishwasher detergents & soaps. AOS used in detergent help remove oil, dirt, and unwanted particles from fabrics, dishes, and other surfaces. AOS not only remove the dirt and unwanted particles, but also keep them suspended during washing, resulting in a cleaner surface. AOS are mainly used in the soap & detergents industry due to their properties, such as surface tension reduction, emulsion, and dispersion. The demand for innovative detergents, which are sustainable, water-efficient, and high on performance, is increasing.
“Asia Pacific was the largest market for Alpha Olefin Sulfonate in 2021, in terms of value.”
The personal care industry in the Asia Pacific region is flourishing due to rise in the number of working women, increased spending of masses on products such as shampoo, bubble soap and bar soap, and growth of young population in the region. Increasing population, improving the standard of living of masses, and rising e-commerce activities have led to increased demand for personal care products in the Asia Pacific region. Emerging economies such as China and India are high-growth markets for skin care, and hair care in the Asia Pacific region, owing to the economic growth of these countries and increased consumers spending on cosmetic products in the region.
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Key Market Players
The key players in this market Clariant AG (Switzerland), Stepan Company (US), Solvay S.A. (Belgium)v, Innospec (US), Pilot Chemical Company (US), Nouryon (Netherland), Nirma Limited (India), Kao Corporation (Japan). Continuous developments in the market—including new product launches, mergers & acquisitions, agreements, and expansions—are expected to help the market grow. Leading manufacturers of Alpha Olefin Sulfonate have opted for new product launches to sustain their market position.
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Report Metric |
Details |
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Years considered for the study |
2017-2030 |
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Base Year |
2021 |
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Forecast period |
2022–2030 |
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Units considered |
Volume (Ton); Value (USD Thousand) |
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Segments |
Type, Application, and Region |
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Regions |
Asia Pacific, North America, Europe, Middle East & Africa, and South America |
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Companies |
The key players in this market are as Clariant AG (Switzerland), Stepan Company (US), Solvay S.A. (Belgium), Innospec (US), Pilot Chemical Company (US), Nouryon (Netherland), Nirma Limited (India), Kao Corporation (Japan). |
This report categorizes the global Alpha Olefin Sulfonate market based on type, application, and region.
On the basis of type, the Alpha Olefin Sulfonate market has been segmented as follows:
- Blend C14-C16
- Others
On the basis of application, the Alpha Olefin Sulfonate market has been segmented as follows:
- Detergent
- Shampoo
- Bar Soap
- Others
On the basis of region, the Alpha Olefin Sulfonate market has been segmented as follows:
- Asia Pacific
- Europe
- North America
- Middle East & Africa
- South America
Frequently Asked Questions (FAQ):
What is the expected growth rate of Alpha Olefin Sulfonate market?
The forecast period for Alpha Olefin Sulfonate market in this study is 2022-2030. The Alpha Olefin Sulfonate market is projected to grow at CAGR of 2.3%, in terms of value, during the forecast period.
Who are the major key players in Alpha Olefin Sulfonate market?
Clariant AG (Switzerland), Stepan Company (US), Solvay S.A. (Belgium), Innospec (US), Pilot Chemical Company (US), Nouryon (Netherland), Nirma Limited (India), Kao Corporation (Japan).
What is the average selling price trend for Alpha Olefin Sulfonate market?
Prices are low in Asian countries (primarily China and India) compared to those in Europe and North America due to the low prices of raw materials and the availability of low-cost workforces in Asia Pacific. .
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Table of content
1 Introduction
1.1 Objective of the study
1.2 Market definition
1.3 Market Scope
1.3.1 Years considered for the study
1.4 Currency
1.5 Unit Considered
1.6 Stakeholders
2 Research Methodology
2.1 Research Data
2.2 Secondary Data
2.2.1 Key data from secondary sources
2.3 Primary Data
2.3.1 Key data from primary sources
2.3.2 Breakdown of Primary Interviews
2.4 Market Size Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Data Triangulation
2.6 Assumptions
2.7 Limitations
3 Executive Summary
4 Premium Insights
4.1 Opportunities in Alpha Olefin Sulfonate Market
4.2 Alpha Olefin Sulfonate Market, By Type
4.3 Alpha Olefin Sulfonate Market, By Application
4.4 Alpha Olefin Sulfonate Market, By Region
5 Market Overview and Industry Trends
5.1 Introduction
5.2 Market Dynamics
5.2.1 Drivers
5.2.2 Restraints
5.2.3 Opportunities
5.2.4 Challenges
5.3 Supply Chain Analysis
5.3.1 Raw Material Manufacturing
5.3.2 Manufacturers
5.3.3 Distribution
5.3.4 End-Use Industry
5.4 Porter’s Five Forces Analysis
5.4.1 Threat of New Entrants
5.4.2 Threat of Substitutes
5.4.3 Bargaining Power of Buyers
5.4.4 Bargaining Power of Suppliers
5.4.5 Intensity of Competitive Rivalry
5.5 Average Selling Price
5.6 Regulatory Landscape
5.7 Industry Outlook
6 Alpha Olefin Sulfonate Market, By Type
6.1 Introduction
6.2 Blend C14-C16
6.3 Others
7 Alpha Olefin Sulfonate Market, By Application
7.1 Introduction
7.2 Detergents
7.3 Shampoos
7.4 Bar Soap
7.5 Others
8 Alpha Olefin Sulfonate Market, By Region
8.1 Introduction
8.2 Asia Pacific
8.2.1 China
8.2.2 India
8.2.3 Japan
8.2.4 South Korea
8.2.5 Rest of Asia Pacific
8.3 North America
8.3.1 U.S.
8.3.2 Canada
8.3.3 Mexico
8.4 Europe
8.4.1 Germany
8.4.2 France
8.4.3 Italy
8.4.4 U.K.
8.4.5 Rest of Europe
8.5 Middle East & Africa
8.5.1 Egypt
8.5.2 Saudi Arabia
8.5.3 South Africa
8.5.4 Rest of Middle East & Africa
8.6 South America
8.6.1 Brazil
8.6.2 Argentina
8.6.3 Rest of South America
9 Competitive Landscape
9.1 Introduction
9.2 Market Share Analysis
9.3 Company Evaulation Quadrant
9.4 Competitive Situation & Trends
9.4.1 New Product Launches
9.4.2 Contracts & Agreements
9.4.3 Partnerships & Collaborations
9.4.4 Joint Ventures
9.4.5 Expansions
10 Company Profile
10.1 Kao Corporation
10.1.1 Business Overview
10.1.2 Products Offered
10.1.3 Recent Development
10.1.4 MnM View
10.1.4.1 Key Strengths
10.1.4.2 Strategic choices made
10.1.4.3 Threat from competition
10.2 Clariant AG
10.3 Nouryon
10.4 Pilot Chemical Company
10.5 Solvay SA
10.6 Stepan Company
10.7 INNOSPEC
10.8 Nirma Limited
10.9 Enaspol
10.10 Lion Specialty Chemcial Co. Ltd.
10.11 List of other key market players
11 Appendix
11.1 Insights from Industry Experts
11.2 Discussion Guide
11.3 Related Reports
The study involved four major activities to estimate the size of alpha olefin sulfonate market. Exhaustive secondary research was done to collect information on the market, the peer market, and the parent market. The next step was to validate these findings, assumptions, and sizing with industry experts across the value chain through primary research. Both top-down and bottom-up approaches were employed to estimate the complete market size. Thereafter, the market breakdown and data triangulation procedures were used to estimate the market size of the segments and subsegments.
Secondary Research
In the secondary research process, various secondary sources have been referred to for identifying and collecting information for this study. These secondary sources include annual reports, press releases, investor presentations of companies, white papers, certified publications, trade directories, certified publications, articles from recognized authors, gold standard and silver standard websites, and databases.
Secondary research has been used to obtain key information about the value chain of the industry, monetary chain of the market, the total pool of key players, market classification and segmentation according to industry trends to the bottom-most level, and regional markets. It was also used to obtain information about the key developments from a market-oriented perspective.
Primary Research
The alpha olefin sulfonate market comprises several stakeholders in the value chain, which include raw material suppliers, manufacturers, distributors, and end users. Various primary sources from the supply and demand sides of the alpha olefin sulfonate market have been interviewed to obtain qualitative and quantitative information.
The primary interviewees from the demand side include key opinion leaders in end-use sectors. The primary sources from the supply side include manufacturers, associations, and institutions involved in the alpha olefin sulfonate industry.
The breakdown of profiles of the primary interviewees is illustrated in the figure below:
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Market Size Estimation
The top-down and bottom-up approaches have been used to estimate and validate the size of the alpha olefin sulfonate market.
- The key players in the industry have been identified through extensive secondary research.
- The supply chain of the industry has been determined through primary and secondary research.
- All percentage shares, splits, and breakdowns have been determined using secondary sources and verified through primary sources.
- All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to obtain the final quantitative and qualitative data.
- The research includes the study of reports, reviews, and newsletters of the key market players, along with extensive interviews for opinions with leaders such as directors and marketing executives.
Alpha Olefin Sulfonate Market: Bottom-Up Approach 1
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Data Triangulation
After arriving at the total market size from the estimation process explained above, the overall market has been split into several segments and sub-segments. To complete the overall market engineering process and arrive at the exact statistics for all the segments and sub-segments, the data triangulation and market breakdown procedures have been employed, wherever applicable. The data has been triangulated by studying various factors and trends from both the demand and supply sides. Along with this, the market size has been validated by using both the top-down and bottom-up approaches and primary interviews. Hence, for every data segment, there have been three sources—top-down approach, bottom-up approach, and expert interviews. The data was assumed correct when the values arrived from the three sources matched.
Report Objectives
- To define, describe, and forecast the size of the Alpha Olefin Sulfonate (AOS) market, in terms of value and volume
- To provide detailed information regarding the major factors (drivers, opportunities, restraints, and challenges) influencing the growth of the market
- To estimate and forecast the market size based on type and application
- To forecast the size of the market with respect to major regions, namely, Europe, North America, Asia Pacific, and Middle East & Africa, and South America along with their key countries
- To strategically analyze micromarkets1 with respect to individual growth trends, prospects, and their contribution to the overall market
- To analyze opportunities in the market for stakeholders and provide a competitive landscape of market leaders
- To track and analyze recent developments such as expansions, new product launches, partnerships & agreements, and acquisitions in the market
- To strategically profile key market players and comprehensively analyze their core competencies2
Available Customizations
Along with the given market data, MarketsandMarkets offers customizations according to the company’s specific needs. The following customization options are available for the report:
Regional Analysis
Further breakdown of a region with respect to a particular country or additional application
Company Information
Detailed analysis and profiles of additional market players
Growth opportunities and latent adjacency in Alpha Olefin Sulfonate (AOS) Market